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Drawn from the Vancouver Art Gallery’s rich photographic holdings, Pictures and Promises focuses on lens-based works that employ the structures, conventions and formal qualities used in mass media, fashion and advertising. The works then deploy these strategies to play on collective understandings of the world around us and to investigate the iconography of consumerism. Given advertising’s shift from denotative to connotative meaning, both artistic and commercial production have created chains of signification to imply meaning that surpasses the work or object itself.

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